I n the Corona crisis, forestry public relations is also challenged to react flexibly. Classic event formats must be reconsidered and modified. New communication channels offer opportunities and opportunities to reach new target groups. For many years, the Bavarian State Institute for Forestry and Forestry LWF has been serving the communication channels print, events and the Internet.
In the current situation, the print media of the Bavarian State Institute of Forestry (LWF) will continue as planned, but new path has been taken in the online sector. In order to maintain the most important personal training and training opportunities, the LWF has started to offer webinars or online video conferences in live stream. In addition, short video clips have been created since the end of March in cooperation with the social media team of the Ministry of Forestry. Existing channels of Facebook, Youtube and Instagram can be served here. It started with two-four-minute clips under the motto "Forest Knowledge to Experience". In a separate playlist there are currently contributions on the topics "Year rings", "Is Deadwood dead wood?"; "Mammutbaum" and "Douglasie" - see: https://www.youtube.com/playlist?list=PLhc8kW_Ed3uw4DMFoNniTXFbeEG8OYYwz Allthough the spoken text is in german language, the idea can be understood and multiplied.
The posts were initially posted on Facebook, where they had already had more than 60,000 views after three days. Time-delayed was the upload to Youtube. The contributions can also be integrated on the LWF's own homepage: https://www.lwf.bayern.de/wissenstransfer/index.php# The target group of the films are mainly interested non-experts, which is why an attempt was made to offer the topics simply, experience-oriented and connected with interesting narratives. Forest education elements and suggestions to become active in the forest itself are also involved, in order to encourage families in particular to go to the forest with their children in these difficult times.
In recent years, the print sector has already been scaled back in favour of online communication. The magazine "LWF-aktuell" and the "LWF-Merkblatt" still receive an unbroken high response and good rating. However, the timely and up-to-date publication of research results or forestry recommendations for practice has become increasingly important. Until now, this has been limited to maintaining its own website and supporting www.waldwissen.net as one of the four co-operators. The event area is also of great importance for the transfer of knowledge.
While interest in major events with 100 or 200 participants has already declined in recent years, the Corona crisis since mid-March has now led to the cancellation of all events – at the moment until the end of August 2020. This hits the transfer of knowledge on forestry topics as hard as forest education offers, because especially smaller events such as the "forest building trainings" also carried out by the LWF, are connected with the dialogue in the forest, in the context of excursions, exercises on the concrete forest stand outside or forestpedagogy tours. In the next few weeks, we will have to try to switch to events in smaller groups, in compliance with the hygiene regulations and the applicable initial and travel restrictions.